Just like those comfy sweat pants we all have and will never throw away, your business can also slip into that “comfy” role. Often times we are not sure how it happens, but as business owners we get into certain routines that could end up hurting us in the long run. It’s nice knowing you have your regulars or those seasonal customers, but with attention spans rapidly decreasing, you can’t always rely on that customer loyalty. You have to work to ...Continue Reading →
We had an interesting conversation last week that ended up becoming a great topic to share here in our blog. During a strategy meeting we were asked, “Are Facebook cover photos that important for my brand? Does my customer even care?” And without hesitation my response was, “Yes they are extremely important.”
Social media cover photos (Facebook, Twitter, Youtube) are a great FREE tool to help promote your brand. Since social media as a whole has become a “pay to play” environment, it’s ...Continue Reading →
Restaurants! Look, we all love you. You’re where we eat. You’re where we go on dates, celebrate anniversaries, hold business meetings, AND where we can experience unique cuisine. Do your customers know that? Do your customers know how unique you are? Maybe you think they do, but do they really? If someone hasn’t discovered you yet, do you have vibrant content out there pulling them in & making their mouths water?
OK, enough questions. Here are some solutions to problems you ...Continue Reading →
A typical social post is a video, link to an article, or photograph that can be viewed throughout the day. There’s not an urgency behind it for a person to see it immediately. To create urgency, or better yet excitement around social posts, you can try what’s commonly referred to as “live tweeting.” People and businesses have used live tweeting to document in real time what’s going on during an event. The concept of live tweeting has evolved dramatically over ...Continue Reading →