One common misconception about social media is that it can replace traditional advertising or marketing. Bottom line, it can’t. When social media is combined with traditional advertising, that’s when its true power is unlocked. Any advertising your small business does, whether in print, radio, or TV, you have to include your social media somehow.
The problem with traditional advertising is that it usually comes at a high cost, the visibility is often limited to a small window, and you ...Continue Reading →