Just like those comfy sweat pants we all have and will never throw away, your business can also slip into that “comfy” role. Often times we are not sure how it happens, but as business owners we get into certain routines that could end up hurting us in the long run. It’s nice knowing you have your regulars or those seasonal customers, but with attention spans rapidly decreasing, you can’t always rely on that customer loyalty. You have to work to keep it and work to gain it.
Here are 4 ways to tell if your business has settled for comfortable instead of profitable.
1. You’ve thought to yourself, “These customers are always here…they have their own seats”
Sounds good right? Yes and no.
While it is good to have your regular cliental filling up seats, you should always be striving to get new people in. Your goal, depending on your business, should be to have a filled appointment book, or the main dining room filled.
2. You’ve settled with your social media – “I’ve got 500 friends, I must be doing something right.”
But what are they doing for you?
Are they telling people about your business and the great things you do? I’d rather have 4 friends that love me so much that they are telling their friends and their friends’ friends about me. It may look good on paper, but if you are posting, tweeting, or sharing that brand new product, and getting little to no response, then how does that benefit you?
3. You’re happy with your routine.
I’ll be the first to admit I have my routines; both good and bad, but knowing how to improve them is crucial. Are you consistently posting the same old thing on Twitter and Facebook: “Hey, we’re open today,” “Here is today’s special,” “Tomorrow’s event is at 12.”
Learn how to mix it up a bit. You can keep this routine of posting, but add a video showing the food, or a quick interview with the head chef. It’s these little things that can grab someone’s attention and can make a lasting impression.
Here is a great example….
We worked with a steakhouse in northern New Jersey who kept doing the same old thing day in and day out. After creating an updated site for them, we introduced them to the wonderful world of video. We created several 30 second videos where the owner talked about certain meals that were seasonal favorites. To this day I’ll never forget the smile on his face when he said, “I had no idea how fun these (videos) were. A new customer came in and said they saw my video! I felt like a celebrity.”
4. You fear change.
Let’s face it, in order to survive we have to adapt. But is fear holding your company back?
You kick around the idea that you need to go online with a new website or even start a Facebook account, but fear has this horrible way of keeping us from reaching our goals and staying in our comfy zone. Remember the difference between you and your competition succeeding is how well you react to change.
So there you have it. The list maybe short, but if you answered yes to any of these then you might be stuck in your own comfort zone. Having a helping hand guide you can mean the world and that is what Eleven Nine Studios can do. So let’s talk.